Marketing Resources
Key resources for marketing and advertising research. In additions to our print resources and subscription databases, find selected online web sites below.
Databases
Business and Company Resource Center (Infotrac) 
use at home 
use in library
1980 to present
A database of detailed company and industry news and information, including full-text periodical article
ReferenceUSA use at home use in library
Search for businesses, as well as residential listings. Users can locate businesses by a number of criteria, including geographic details, company size and revenue.
Stat-USA use in library
Stat-USA, a service of the U.S. Department of Commerce, is a single point of access to authoritative business, trade, and economic information from across the Federal Government.
Print Materials
American Marketplace: Demographics and Spending Patterns
BR R 304 AME
County and City Extra: Annual Metro, City, and County Data Book
R 917.305 COU
Introduction to Online Market & Industry Research by Cynthia Shamel, ed.
658.8302 INT
Market Share Reporter
BR R 381.4 MAR
Profiles of Illinois: History, Statistics, Demographics for all 1, 427 Populated Places In Illinois
R 977.3 PRO
Rand McNally Commercial Atlas & Marketing Guide
BR R 912.73 RAN
Sourcebook of Zip Code Demographics
Br R 317.3 SOU
Statistical Abstract of the United States
RD R 317.3 UNI
Ultimate Marketing Toolkit by Paula Peters
658.82 PET
Advertising Age Weekly Periodical
located In Business Reference Room, 2nd floor
Web Sites
American Marketing Association
Professional development, resources, articles
The Magazine for Marketing Strategists (BtoB Online)
Find articles, tips, and directories about marketing and advertising
Cook County Quick Facts
This site is searchable by Illinois county or city and is drawn from U.S. Census information
Click the links to browse detailed data sets
EconData.Net
Guide to regional economic data; a very rich site to explore
Entrepreneur
Click the Marketing link for tips and articles
Marketing Communications Directory (Texas Advertising)
Not limited to Texas! This free site created by the University of Texas at Austin Advertising Department has many helpful links. Click on “Promotional Products” for example to find out where you can order buttons, bookmarks, and any other advertising medium.
Tradeshow Week Directory
Links to events, directories, and other tradeshow information
